7 Best Tactics For Contractor Marketing!

Want to learn about some of the best tactics to use when it comes to online marketing for contractors? Just keep reading!

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1. Create a visual online presence
Homeowners and businesses want to know exactly what they’re going to get when they hire a contractor.

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Specifically, they want to know what projects each contractor has completed in the past and how they were completed. You can write about these projects on your site, but photos and videos are much more convincing.

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Include photos of past projects throughout your site, and consider dedicating a page or two to a gallery-style portfolio.

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You can also create videos to show potential clients how you’ve completed specific projects, particularly ones that were complex or presented issues or challenges along the way.

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As a part of your general contractor marketing strategy, you may also choose to include interactive communication tools on your contact page or estimate page. This makes your site more compelling and it also lets clients visualize your work, which may be the final motivation they need to contact you.

 

 

2. “Before and after” galleries
Whether they perform the work themselves or hire other professionals to do it, contractors are responsible for giving clients what they request at a reasonable cost.

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These requests might include additions, repairs, or renovations, but regardless of what they are, potential clients want to know that you’ll do a great job. A photo gallery showing a home or office before and after you’ve worked on it can be the perfect way to reassure them.

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3. Drive Targeted Traffic to Your Construction Business with SEO
 

Google processes over 1.2 trillion searches every year.

 

Every day, people are searching for information, services, and products—many of them are looking for construction contractors, general contractors, and specialized construction services like yours. If you want your business to be found by potential clients, it’s essential to optimize your online presence with search engine optimization (SEO).

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To improve your visibility and get your construction business in front of more potential leads, investing in SEO is crucial. SEO is the process of improving your website’s ranking in search engine results, so when someone searches for services like remodeling contractors, roofing companies, or commercial construction services, your business shows up in the top results.

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You can either manage your SEO efforts in-house or hire an experienced SEO agency that specializes in helping construction companies increase their online visibility.

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How SEO Helps Your Construction Business
At the core of SEO is keyword optimization—choosing the right terms that your potential customers are searching for. For construction businesses, this means using keywords that are specific to your trade, location, and services. Instead of targeting generic terms, focus on long-tail keywords that are more likely to attract relevant leads.

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For example, phrases like “general contractors in Kansas City,” “commercial roofing contractors,” or “custom home builders near me” are more specific and will help you reach the right audience. A plumbing contractor in Chicago, for example, wouldn’t want to target keywords related to electricians or carpentry services—they should focus on plumbing contractor SEO to attract local clients.

Key SEO Strategies for Construction Websites

In addition to using the right keywords, there are other factors that contribute to improving your site's SEO ranking:

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Page Speed Optimization: A slow website can turn potential clients away. Ensure your site loads quickly to improve user experience and your rankings.

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Mobile Optimization: Many people search for contractors on their mobile devices. Make sure your website is responsive and easy to navigate on smartphones and tablets.

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User-Friendly Design & Navigation: A well-organized, easy-to-navigate website encourages visitors to stay longer, which signals to Google that your site is valuable.

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Content Quality: Regularly updating your site with fresh, relevant content—like blog posts, case studies, or project galleries—can further improve your SEO and build trust with visitors.

When your website is optimized for the right construction keywords, and your users have a positive experience on your site, it not only increases your chances of being found online but also sends a signal to Google that your site is relevant and trustworthy.

 

The longer potential clients stay on your page, the higher your chances of ranking well in search results.

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4. Claim your Google Business Profile listing
When users conduct searches for local businesses, Google compiles a list of local companies that fit that user’s search. These results appear in a box, known as the local SEO 3-pack.

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It’s a list of three businesses that fit the user’s search query best, based on their search and proximity to the company’s location.

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Once you claim your listing, fill out all the information. This includes your contact information, photos, and address.

By completing your listing, you’ll attract more leads to your page.

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People will find all the information they need in your Google Business Profile, which will make them more likely to interact with your listing. They can also visit your website for more information if they want.

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Claiming your Google Business Profile listing is one of the best marketing ideas for contractors, especially when you’re looking to drive local traffic to your construction business. For the best results, make sure to optimize your Google Business Profile profile for search and users.

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5. Nurture leads to conversion with Email Marketing!
If you’re looking for construction marketing ideas, email marketing is a great option for your business. This strategy helps you nurture leads towards conversion. In fact, for every $1 spent, you have the potential to earn $44 in return!

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To start using email marketing, you must obtain a list of subscribers. The best way to do this is through your website. You can create an email sign up bar to help you obtain organic emails, for example, or you can offer an exclusive guide.

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You don’t want to buy email addresses.

While it may seem like a quick solution, it won’t generate results for your business. You may only have a few people interested in a contractor, while the rest of the “subscribers” will either block your emails, mark them as spam, or ignore them.

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Stick to organically obtaining email subscribers for the best results and highest lead quality with this general contractor marketing idea.

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Once you have a list of subscribers, you can start sending them valuable content. You can send them promotions, industry information, and special deals to entice them to engage. It’s a great way to engage with your audience.

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You can tailor your emails to specific subscribers, too. By personalizing the email experience, your audience will only see information important to them. They’ll have a better experience with your business, which can move them towards choosing your contract business.

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6. Use Geofencing advertising to reach leads!
Geofencing advertising is a great contractor marketing idea to help you find new leads. When you use geofencing, you set up an invisible “fence.” This fence encompasses a certain area, typically surrounding a building like your business.

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Once people enter the fence, they can receive a notification about your contractor business or see a social media ad related to your business. This can get them in the door to your facility or thinking about contacting you.

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As a contractor, you’ll want to target areas like trade shows, conferences, and other events where leads attend. It’s a great way to get attendees to think about your business or be exposed to your business for the first time.

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7. Share your contractor knowledge with content marketing
Content marketing is a crucial part of Internet marketing for contractors because it is an integral part of other strategies. It helps improve SEO, provides you with content to post on social media, and gives you something to link to in your emails, for example.

That’s why it’s a crucial strategy for helping your business build its client base.

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To start using content marketing, you need to come up with topics. You can use keywords to help you discover topics that matter to your audience, as well as rank in relevant search results.

Next, you’ll want to choose the format. You can create blog posts, videos, infographics, and ebooks to provide your audience with valuable knowledge. You’ll want to use a variety of formats to keep your content interesting and engaging for your audience.

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When you create content, focus on the value it provides for your readers. Content is meant to give your audience the answers they need. To ensure you drive valuable traffic, focus on writing about topics related to your industry.

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Once people read your content, they’ll get to know your business. They’ll become familiar with your brand as they browse your contractor website. While they may not hire you immediately, they will remember your business when they need you.

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By investing in content marketing as a part of your contractor marketing plan, you’ll attract more valuable traffic to your page. It’s a great way to engage your audience and get them to your website.

 

Content marketing is a valuable marketing idea for contractors because it helps grow your business in more ways than one. If you want to have an effective Internet marketing strategy, you must invest in content marketing.

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Start putting your contractor marketing ideas into action
Marketing your contracting business is crucial for helping you grow online and offline. If you want to reach valuable leads and increase your revenue, you must invest in your digital marketing campaign.

So, go ahead and put your marketing ideas for contractors into action!

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If you don’t have the time to dedicate to building a marketing campaign for your construction business, Contractors Social can help. With over 12 years of experience in digital marketing, we know how to create campaigns that help your business grow. We’ve generated over 7.14 million leads for our clients, so you can count on us to drive valuable results for your business.

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Ready to start earning more valuable leads online?

Contact us online to see how we can help your contracting business grow!

Or, give us a call at 913-280-2490

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